When too much is too much.

There are so many options when it comes to connecting. So many! The truth is, we don’t need to be everywhere. Just like in our real time lives you can speed yourself too thin in your virtual presence. So let’s break things down.

For personal use

Let’s say that you just want to reconnect with friends and family. Facebook is your best bet.

If you just want to stay updated with current events, your favorite stars, or local announcements then you may want to consider Twitter.

Instagram is visual. It’s more about sharing visually. You can follow a ton of topics on Instagram and you won’t feel pressured to like a damn thing.

Pinterest is a huge huge huge bookmark.

If you want more specific options I’m sure there’s an app for that. There are apps for dating, headlines, crafts. You name it. The idea is to keep things pleasant, simple, enjoyable.

For marketing

Facebook is not for cold marketing. It’s for connecting. Genuinely connecting.

Twitter is for announcements.

Instagram is for visual content. Building a brand.

Pinterest frowns on cold marketing. You can add your links but within reason. Generally it’s a funnel that leads to somewhere else.

LinkedIn is for business to business connections.

Those are your main ones. If you spread yourself out too much then your quality will suffer so just focus on a couple. There are no magic formulas. I’ve seen follow loops on Instagram, tag threads on Facebook, and shared boards on Pinterest. All of which are fine but useless if you are not genuinely connecting.

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