If you are an entrepreneur, or promote a brand then you network. There isn’t anyway around it because we all depend on word of mouth referrals. In today’s world of social marketing and the increasing demand for visual content it’s even more important to find networking partners who still hold traditional values. I’m talking about loyalty.
Here’s an example; you spend time and money building a following. You network with others. Sale is exchanged. Your product or service for theirs. You are now peers. You are expected to share the brand awesomeness with your people, when asked. You build a mutual relationship. Let’s say you are a photographer and your peer sells a direct sales product. You buy hers, she hires you. Then you notice that she’s promoting another photographer. How do you feel?
Years ago that person would have been frowned on by peers, but in the world of social networking loyalty is the missing link that is taken for granted. Loyality builds partnerships and businesses. Perhaps we should start practising more of that.