Loyalty between Business Peers

If you are an entrepreneur, or promote a brand then you network. There isn’t anyway around it because we all depend on word of mouth referrals. In today’s world of social marketing and the increasing demand for visual content it’s even more important to find networking partners who still hold traditional values. I’m talking about loyalty.

Here’s an example; you spend time and money building a following. You network with others. Sale is exchanged. Your product or service for theirs. You are now peers. You are expected to share the brand awesomeness with your people, when asked. You build a mutual relationship. Let’s say you are a photographer and your peer sells a direct sales product. You buy hers, she hires you. Then you notice that she’s promoting another photographer. How do you feel?

Years ago that person would have been frowned on by peers, but in the world of social networking loyalty is the missing link that is taken for granted. Loyality builds partnerships and businesses. Perhaps we should start practising more of that.

When too much is too much.

There are so many options when it comes to connecting. So many! The truth is, we don’t need to be everywhere. Just like in our real time lives you can speed yourself too thin in your virtual presence. So let’s break things down.

For personal use

Let’s say that you just want to reconnect with friends and family. Facebook is your best bet.

If you just want to stay updated with current events, your favorite stars, or local announcements then you may want to consider Twitter.

Instagram is visual. It’s more about sharing visually. You can follow a ton of topics on Instagram and you won’t feel pressured to like a damn thing.

Pinterest is a huge huge huge bookmark.

If you want more specific options I’m sure there’s an app for that. There are apps for dating, headlines, crafts. You name it. The idea is to keep things pleasant, simple, enjoyable.

For marketing

Facebook is not for cold marketing. It’s for connecting. Genuinely connecting.

Twitter is for announcements.

Instagram is for visual content. Building a brand.

Pinterest frowns on cold marketing. You can add your links but within reason. Generally it’s a funnel that leads to somewhere else.

LinkedIn is for business to business connections.

Those are your main ones. If you spread yourself out too much then your quality will suffer so just focus on a couple. There are no magic formulas. I’ve seen follow loops on Instagram, tag threads on Facebook, and shared boards on Pinterest. All of which are fine but useless if you are not genuinely connecting.

Why I don’t “like” your facebook post.

Simply put, it makes me feel cheap, un-authentic, and a fake. I don’t feel connected, and I don’t want to encourage more boring or annoying posts.

Facebook is a social tool. I look for and like posts that are relatable to me. I use to scroll and like without giving it much thought. I auto liked because I didn’t want to hurt anyone’s feelings. Especially in the photography world where likes are expected. Now I scroll and reflect.

When I do find a post that I like, makes me laugh, or resignates with me in another way I’ll just leave a comment.

Now I feel more connected. Try it!

Living in a Ala-Cart World

I understand why people, and food based businesses are feeding government workers.. I don’t understand why this isn’t done for all unemployed, children that can’t afford school lunches, the homeless. I just don’t get it.

We live in such a screwed up world, and we are the ones screwing it up.

I understand the need to belong, to be heard. I don’t understand why it’s so important to put down another when you are protesting, or trying to achieve your own goals.

I totally get being driven to buy the shiney new thing of the moment. Every holiday, every special occasion, every new thing. Just stop being sold to. The majority starts with one. I just don’t get it. I don’t understand why we are allowing ourselves to be so easily influenced.

I don’t understand why people care if Tom down the street smokes. I just don’t get it. Stop discriminating. Everyone is discriminating. Stop it. Many businesses won’t hire Tom if he uses nicotine. Seriously? That should apply to alcohol too. A drug is a drug. Nicotine, alcohol, prescription meds, street drugs, sugar. It’s ala cart, and people are discriminating against Tom.

As a cradle Catholic I dont understand why others still support the church. How can Jesus possibly be in a place that has harmed so many children. I’m pretty certain Jesus doesn’t support the church. I totally do not get it.

We have become a cafeteria world where kindness is given to some, empathy to few, and generosity only when it’s in the spotlight.

The Epidemic of Silence

Silence is golden. It isn’t polite to discuss religion. It’s inappropriate to talk politics. The cliches’ of generations, and the timeless etiquettes have all come to the proverbial fork in the road.

Sure, it’s still good manners to not discuss certain sensitive subjects in some situations. Of course, it’s better to listen well, and to be silent in some situations. However, it is situational.

The problem is that we confuse silence with being complacent. In today’s world of social media we have grown more afraid of offending others. So afraid that we allow them to silence us. When we are silent, they become louder.

Right now there are marches, protests, women wearing pink vagina hats, yelling and chanting. They are loud, filled with a purpose, and probably really cold. They do not speak for all women. Actually, it’s embarrassing. But you wouldn’t know that they are not representing all women because of the silence.

It’s the same with a lot of current issues. It seems to be an epidemic. I know a Trump supporter who will not say that she is a supporter. The last time that she did she was verbally attacked. Socially bullied.

I’ve seen instances when one group becomes so loud about their rights, that the rights of others are denied. This happens because of silence.

Small groups seem like the majority group because they are loudest. It’s a bully mentality. The silent group becomes the quiet child in a school yard. Which child gets the attention?

It’s time that the quiet, peace keepers, meek and bullied speak out.