If you are an entrepreneur, or promote a brand then you network. There isn’t anyway around it because we all depend on word of mouth referrals. In today’s world of social marketing and the increasing demand for visual content it’s even more important to find networking partners who still hold traditional values. I’m talking about loyalty.
Here’s an example; you spend time and money building a following. You network with others. Sale is exchanged. Your product or service for theirs. You are now peers. You are expected to share the brand awesomeness with your people, when asked. You build a mutual relationship. Let’s say you are a photographer and your peer sells a direct sales product. You buy hers, she hires you. Then you notice that she’s promoting another photographer. How do you feel?
Years ago that person would have been frowned on by peers, but in the world of social networking loyalty is the missing link that is taken for granted. Loyality builds partnerships and businesses. Perhaps we should start practising more of that.
It’s relatively a new cliche’ “side hustle”. What is it, and why are women embracing it. Men also side hustle but I’m writing this with women in mind. Generally most women will fall under one of these;
- Extra income
- Gal pals
- A friend or family member sucked you in.
- You hate the 9-5 and dream of being a full time soleprenuer
- Discounts on products
So let’s talk about the different side hustle.
- Service- offering a service such as photography, dog grooming, babysitting, real estate etc.
- Product sales- involves selling a product either as retailer, auction style, or direct sales, or etsy sales.
- Digital products- selling digital products via etsy, amazon, or your own online site.
So let’s scroll back up to the first list. Boredom– if you are looking for something to fill in time but don’t want a commitment or to further a dream then volunteer work may be more suitable.
Extra income- the best way to achieve extra income would be to offer a service or digital product. The initial investment is usually zero to minimal.
A friend or family member sucked you in- more than likely this was not about you but about achieving their dreams not yours. If you joined a direct sales company there are things to consider. You can achieve your goals if you do the research first. Generally you will work your rear off for someone else’s goals and despite what you may have been told, joining doesn’t make you a business owner. The company can cancel its rep program or change the rules at anytime. Clever container did just that this year.
Dreams- If you are dreaming of being your own boss and ditching the 9-5 then make sure that your side hustle is inline with your goals. By starting out small you may be able to develop a sound customer base which will result in word of mouth referrals. Which are the best kind. You can also get a feel for your planned business and develop a niche.
Discounts- Not really a great reason to side hustle. You will likely spend more than you save.